Focus on 10 highly searched low competition keywords
But why 10?
To focus your efforts on a small and manageable amount of quality keywords – not a lot of keywords with inherent problems like:
1. Wrong audience: if people get to your site and get off straight away (called a bounce), these keywords don’t reflect your site content
2. Too competitive: keywords that everyone is targeting, so you’ll need to be very patient to get on the first page of Google
3. No one searches on this keyword: that’s a no brainer
In this example, I’ll search for “online marketing” (one of the most highly competitive search engine terms around!), see who’s performing well, take their keywords (view source and check meta keywords on the top of the source code) and use this as a base.
The number 1 site for this search gave me these meta keywords:
Web Development, Online Marketing, Web Design, SEO, Web Developer, Website Design, Website Services, Website Developers, Search Engine Optimisation, Web Designer, Web Development Company, SEM, SEO Company, Website Designers, Web Services, Internet Marketing, Web Solutions, Web Development Services, SEO Services, Web Design Company, Web Marketing, Search Engine Marketing, Web Design Services
These are very general terms but to make this work, I’ll need to find niches to capture some of those quality long tail searches. So first thing is to eliminate this by taking out all the irrelevant terms and industry related terms (that only people in the industry will use).
The cut down list:
Search Engine Marketing
Search Engine Optimisation,
Now check search volumes and look for niche versions of these terms using http://tools.seobook.com/keyword-tools/seobook/ - it’s good and free (great combination).
We need to be on the look out for strange long tail terms that get searched but not yet capitalized on - example: “online marketing web page copywriting” gets a good daily volume and is not that competitive – you can find this out by clicking on the Google traffic estimator link for each keyword (if Google tells you: “Not enough data to give estimates”, you know few people bid on that keyword on paid search and it’s also likely not capitalized on in organic search either).
So here’s the 10 keywords / phrases that get average 30-100 searches a day and has nothing on the Google estimates – that means low competition, so getting to page 1 on these will be relatively painless:
online marketing web page copywriting
business home internet marketing online
free report on internet marketing tips for more
the best business model for internet marketing
holistic web page marketing
low cost web marketing
web marketing mystro
search engine marketing ardan michael blum
search engine marketing political website design
list of search engine marketing
To sum up, after following other techniques I’ll be posting about here about exactly how to implement and distribute your 10 terms (including on page tricks and easy social media distribution) - you’ve got a potential of up to 1000 hits per day (10 keywords X 100 daily searches = 1000). Stay tuned