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Transforming Pixels to Gold

Spending too much time looking at screens, a good digital strategy could be about getting everyone some fresh air. And there's some truth in that - because there's nothing appealing about the decomposition process that begins with long hours glued to a chair orchestrating some devious marketing plan to deceive a potential tribe of money throwing masses?

Twitter spammed full of marketing messages?

David Wall - Wednesday, November 11, 2009
Some interesting reactions to the Toyota Yaris agency showdown. Toyota hosts an agency battle for social media triumph on a budget of 15K each... 15K is lunch money for them, but the trophy awarded to the hippest, most social media-savy agency (judged by Toyota's marketing team) is priceless and is sure to be a fine statement in the "pool room".

Here's the info: http://mumbrella.com.au/the-yaris-social-media-chase-one-green-bean-and-the-population-take-early-lead-with-hothouse-catching-fast-saatchi-saatchi-in-neutral-iris-non-starter-11262#comment-20508

Social media commentator Laurel Papworth, hits backs with a clever YouTube video:

Think the video hits the nail on the head!

What happens when a interruption style marketing over-saturates places people go to escape it? People move elsewhere…

When Twitter gets spammed full of marketing messages, we’ll all start to ignore it…

Although I’m kicking myself that I didn’t get a lift from Wolfy (read Mumbrella post) when the train broke down in North Sydney last week – instead walked the Harbour Bridge in sweltering heat!

All the while though, Toyota Yaris which is not yet released is gaining more and more attention, aided too greatly by Laurel's video and posts. So, is negative attention in the social media space really negative? In other words, will you buy Cheeseybite (formerly known as iSnack2.0)? Don't think I would.

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Kristi commented on 12-Nov-2009 05:31 PM
I managed to score a lift home from the Airport (I was flying back from Auckland) with Wolfie. My delayed flight and bad traffic meant we met up a bit later than expected, but have to be thankful for Wolfie delivering me to Friday drinks at the Beresford!
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