The conscious enterprise project

Transforming Pixels to Gold

Spending too much time looking at screens, a good digital strategy could be about getting everyone some fresh air. And there's some truth in that - because there's nothing appealing about the decomposition process that begins with long hours glued to a chair orchestrating some devious marketing plan to deceive a potential tribe of money throwing masses?

The conscious enterprise project

David Wall - Wednesday, April 21, 2010

What is it

The "the conscious enterprise model" is about recognizing every aspect of our footprint (how we contribute on a much wider scheme of things). It's not limited to our carbon footprint but might include our ecological, social, cultural, intellectual etc. situation right at this moment. The emphasis is about being aware of our place and the effect we have.

The questions that begin the conscious enterprise project are:

How is what I am doing affecting the connections around me?

How is what we are doing (as a tribe, business, organisation etc.) affecting a much wider collective?

Simple idea is the one for one model

Here's a good example of a business model that really fits into the ideas presented here: http://pixelalchemy.com.au/_blog/Transforming_Pixels_to_Gold/post/They'll_seek_your_marketing_and_fund_it/. The below came from the TOMS website.

One for One

TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we're all about. The TOMS One for One business model transforms our customers into benefactors, which allows us to grow a truly sustainable business rather than depending on fundraising for support.

Find out more about TOMS: http://www.toms.com

Email me if you'd like to be part of this project: david@pixelalchemy.com.au

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