Original email - dated May 11, 2009
Thanks XXX,
Had the print out, but nicer on-screen. Also, thought you guys might be interested in this (from Razorfish):
http://digitaloutlook.razorfish.com/publication/?i=13617
Particularly page 39, and 66-79 on the Mobile / Social media idea, there's a few apps getting close to what we were talking about last week (some using social media others GPS but not exactly in the same way).
Below is a bit of a summary of the idea.
Cheers
David
Social Connection Application (for Facebook / LinkedIn / Twitter / Bebo / etc.)
Combining mobile phone positioning technology (GPS / older phones http://en.wikipedia.org/wiki/GSM_localization) with social media
1. Easily find friends / colleagues / business contacts in public places
2. Meet new people in public places in a friendly non intrusive way
Managing connections:
- Organize connections in relation geographical proximity - close circle friends can see where you are in close range (i.e. Newtown), business contacts might see you in "Sydney".
- Ability to turn yourself on and off "the radar"
Examples
1. Karen attends a business conference. She checks her “Social Connection App” and changes her profile to “open to meet” close connections who are nearby. Jane checks the app and notices one of her LinkedIn connections (in her Business group) is in the vicinity and interested in meeting. Jane sends a message (either text / mms / video) through the app saying hello. They message each other a number of times and arrange to meet.
2. Jim is meeting his friends at a nearby night club. He’s early and sits on a table waiting. He checks his profile to “open to meet” anyone in the vicinity. Paula and her friends are checking their phones and notices a person is interested in meeting people in the night club. Paula checks Jim’s profile through the application, and notices he has 2 friends in common with Jim and has similar tastes in music. Paula sends a video message through the app to Jim with her friends in the background saying hello. Jim messages back, and invites them to join his table. Jim’s friends arrive, impressed they find Jim talking to a group of attractive girls. They eventually download the app too.
The application would be branded for the appropriate social, business or cultural groups that people have in common and / or feed geographically relevant advertisements.
Comments