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Transforming Pixels to Gold

Spending too much time looking at screens, a good digital strategy could be about getting everyone some fresh air. And there's some truth in that - because there's nothing appealing about the decomposition process that begins with long hours glued to a chair orchestrating some devious marketing plan to deceive a potential tribe of money throwing masses?

Number 1 Google result in 17 Minutes

David Wall - Wednesday, August 26, 2009

That's a grand claim and I bet you think it's not achievable. Don't people pay search companies big $$$ to do this sort of thing and isn't it supposed to take a hell ot a lot longer? Well yes and yes but I'll explain all that later. First take a look at the the proof and marvel over how the internet still allows us to do such things, all FREE of charge.

pudding yumPudding, hmmmm

The proof's in the pudding

The trick is in finding the right longtail keywords that produce results. Check Google trends to see if your keyword/s are climbers or a falling out of style searches (the below example: "most professional stock photo sites" was the former case).

You'll notice the 17 minutes marked by Google (under result 1) and the amount of web sites Google finds for this very phrase: over 30 MILLION! You'll also see the site is actually a social video site, namely MY SPACE - so what's the deal there?

Well that's the power of social media marketing....

Bad quality image? Blame MS outlook!

Nice, but is this stuff really legal?

It's legal alright, but this technique isn't as good as it used to be. Basically its all part of Google's new search formula that values novel content from sites with a high page rank (Google's website scorecard). Combined with the priority video get on search engines, we have a powerful SEO tool, if used in the right way. It isn't as good as it used to be because up until recently, ranks like this stuck a lot longer.

The good news is that quality content distributed over various avenues, like social media channels will have the net benefit of increasing your search presence in a short amount of time - but it's all about consistency, good content (we'll it helps) and distribution.

OK, but if its so good why don't I do for my own site?

Below's the pudding and that's one of the long-tail keywords mentioned in my last post - this one also brought up 78.8 Million sites for this search (not really as long-tail as I'd like)

"Automate your revenue" NOT "Automatic your revenue" - sounds like a washing machine!

So how can I do the same?

You'll need to sign up to a number of social video sites such as Viddler, YouTube, BlipTV, Revver, MySpace etc. Get your video ready, make sure you title the video using the longtail keyword you wish to target, add a link to your website in the description and hit upload. Grab a coffee, wait, enjoy your coffee, wait some more - then query Google...

If your not getting first page number 1, make sure you read the previous post: How to get 1000 hits per day with niche keywords. Try another longtail keyword.

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