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Transforming Pixels to Gold

Spending too much time looking at screens, a good digital strategy could be about getting everyone some fresh air. And there's some truth in that - because there's nothing appealing about the decomposition process that begins with long hours glued to a chair orchestrating some devious marketing plan to deceive a potential tribe of money throwing masses?

1 million eyeballs in 3hrs: Alyssa Milano and #BingforGulf on Twitter

David Wall - Tuesday, June 22, 2010
Alyssa Milano - Image ID: 24618904

What is the potential of uplifting marketing with some clever use of social media? Today we see a very interesting real world example which essentially is doing something for the greater good - or in this case at least alleviating some of the mess!

A lot of people don't really understand the value of Twitter. So here's an application that should help us see the potential. Today Microsoft Bing posted this:

Alyssa Milano
Retweet this & @Bing will donate $10 to #CNNHelpGulf up to 100K: http://bit.ly/howtodonate #BingforGulf
When doing a little search on this, as of right now it appears that Bing has reached it's 100k pledge with 10,000 retweets (Twitter mentions) already far exceeded.

It's very difficult to calculate just how many eyeballs this campaign has gathered but here's an attempt to do the math with a very conservative estimate.

10k of retweets X 129 followers per account = 1,290,000

That's way over 1 million eyeballs since late this morning.

It's actually way more, as this is an extremely conservative estimate:

  1. The 10k retweets are actually far exceeded and will increase as the day goes by (a rough figure would be 5 times that)
  2. Twitter usage has grown exponentially since this time last year when the Guardian reported the average following of 129 per account.
  3. This doesn't even consider the celebrity factor of Twitter major players like Alyssa Milano who has 894,843 follows right now and she is only one of many celebs who have tweeted this
Alyssa Milano
RT this & @Bing will donate $10 to #CNNHelpGulf up to 100K: http://bit.ly/howtodonate #BingforGulf /via @RyanSeacrest
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