I'm passionate about design that brings real solutions to people and makes their lives better.

1. Evaluate

Design for me, starts by evaluating the core purpose - why it's important for people. A strong design foundation begins with a deep curiosity on what goals and vision drives a project and developing empathy for who we design for.

2. Generate

Generating ideas, models and sketches, with rapid testing helps define an approach early on with less time and effort. Further testing with people we design for helps refine the approach and pulls together a number of solutions into a more developed design.

3. Explore

Taking a minimum viable offer to smaller groups explores it in the "real world" without bloating our investment. What meets the core purpose determines how we scale and evolve our organisations to bring better solutions to even more people. 


Here is a small portion of previous work.

We can't solve problems by using the same kind of thinking we used when we created them. Albert Einstein